About us

Technology from Munich – for the companies that keep our economy running

Our mission is to strengthen an industry that is at the heart of Germany and Europe.

Our Mission

"For as long as I can remember, I've been fascinated by technology in all its forms and facets: airplanes, cars, spaceflight, cable cars, construction vehicles — the list could go on forever. Behind many of these technical marvels are the Mittelstand, hidden champions, and international corporations from Germany and Europe.

Yet these very companies are under massive pressure today: competitors are pushing into established markets with aggressive pricing, the economy has been weak for years, and margins in
the new-machine business are eroding. Many companies can feel it: their business model no longer
carries them.

The service business is the best way out of the crisis — high-margin, crisis-proof, and close to the customer. Helping these companies build a new pillar of sustainable revenue with a strong service business is what makes me get up with a smile every day."

— Etienne Fieg, Founder & CEO of lytra
Etienne Fieg, Founder and CEO of lytra

Our Values

  • Progressive

    Continuously evolving through machine learning to stay ahead of emerging trends and deliver smarter solutions.

  • Ambitious

    Setting bold benchmarks in AI innovation, pushing boundaries to transform how businesses operate and grow.

  • Magical

    Turning complex data into seamless, intuitive experiences that feel effortless and inspire delight.

  • Empowering

    Giving teams the intelligent tools they need to make confident decisions and unlock their full potential.

The founders

Founded by people who know manufacturing inside out.

Etienne Fieg — CEO

Etienne Fieg studied mechanical engineering and innovation management at TU Munich and Sorbonne Université Paris. He worked for Mercedes-Benz and BMW, among others, and founded his first startup, Spreadly, while still at university. At lytra, he is responsible for strategy and business development.

Benedikt Vogler — CTO

Benedikt Vogler studied media informatics at Bauhaus University Weimar and completed his master's degree in Robotics, Cognition, Intelligence at TU Munich. As co-founder and CTO of lytra, he is responsible for the technical architecture and product development.

lytra co-founders Etienne Fieg (CEO) and Benedikt Vogler (CTO)
  • Technical University of Munich
  • Sorbonne Université
  • Bauhaus-Universität Weimar
  • Mercedes-Benz
  • BMW
  • Iatros

The team

The people behind lytra.

  • Etienne Fieg

    Etienne Fieg

    Co-founder & CEO - LinkedIn

  • Benedikt Vogler

    Benedikt Vogler

    Co-Founder & CTO - LinkedIn

  • Jan Poguntke

    Jan Poguntke

    GTM Lead - LinkedIn

  • Max Partes

    Max Partes

    GTM Associate - LinkedIn

  • Burak Canakci

    Burak Canakci

    Senior Software Engineer - LinkedIn

  • Nico Ring

    Nico Ring

    AI Engineer - LinkedIn

  • Rafael Nobleman

    Founders Associate Intern - LinkedIn

  • Gia Bao Hoach

    Gia Bao Hoach

    GTM Associate Intern - LinkedIn

Backed by

Strong partners behind us.

HTGF is one of the leading and most active early-stage investors in Germany and Europe, financing start-ups in the fields of Deep Tech, Industrial Tech, Climate Tech, Digital Tech, Life Sciences and Chemistry. HTGF invests in pre-seed and seed phases and can participate significantly in later-stage financing rounds. Across its funds, HTGF has over 2 billion euros under management. Since its inception in 2005, HTGF has financed more than 770 start-ups and achieved almost 200 successful exits.

HTGFInvestor

Get to know us.

Talk to our team — we look forward to connecting.